Well, my latest progeny has been out in the world for almost two weeks, and I've been busy promoting, posting, and pestering every book blogger I think might even have a chance of being willing to review Dead Stop. Paperback copies of the novel have been mailed as far as England. Heck, I even got one blogger to review the book I released earlier this year...Shades. And I'm playing with the Amazon KDP Select promotions as well, trying to learn that. That's been educational as well.
So I've been busy.
But what I haven't been doing is writing.
The thing about marketing is that it requires a certain mindset and focus that somehow seems antithetical to writing. It's like you can't do both at the same time. Currently that is okay, but I do need to get back to writing soon. But for now, I just want to focus on getting Dead Stop the best start I can. So I'll focus on marketing a little longer. And since i can't seem to write, I'll get some reading in instead.
So it's all good.
While the writing is the core of the whole thing, if no one knows what you've written so they can read it, you're writing for an audience of one. Marketing, while seemingly antithetical to writing, is really the underlying structure that makes your writing visible. Unfortunately, as a self-published author, you have to do all the work that the publishers used to do for you.
ReplyDeleteDon't look at it as wasted time, but invested time.